The youth are the most powerful and disruptive force in the world today. Thus ANDPEOPLE was launched with the simple understanding that effective youth engagement requires a specialist approach. As youth engagement specialists, we work with brands in delivering strategic, creative and production solutions specifically developed with the youth consumer in mind. Working with a network of best-in-field partners in the execution of brand spaces, content, experiences and design, we deliver sustainable value exchange between brands and the youth market.
With over 10 years experience in Culture Marketing in South Africa; Michael is the grey hair in the studio. Literally. Having developed his craft at Levi’s® and Red Bull; Michael left the comfort of corporate to start ANDPEOPLE. Possessing a love for subculture and an aversion to institution, the last 10 years have been spent promoting the idea that the relationship between brands and culture can be both harmonious and sustainable. Through the years, Michael has built award winning music programs for Levi’s® and managed and developed national culture and communication strategies for Red Bull. This experience has ensured a strong network of South Africa’s best creatives, artists and collaborators and regular presence at music festivals.
Michael knows a few people.
The youngest of 9 children, you could say Duncan was born with a natural fascination with people. And you’d be right. Born and raised in Johannesburg, he has spent the better part of the last decade in London turning his fascination into a career working with some of the world’s most influential brands and agencies, with a strong focus on youth engagement. From leading global integrated strategies and campaigns to pure-play digital across such brand titans as Bacardi Global Brands, Jack Daniel’s, adidas, Budweiser, Pepsi and BMW; Duncan brings a unique, channel agnostic way of thinking (and a handful of awards) to ANDPEOPLE.
Duncan is very rarely ever called, Duncan.
Shaun runs the machine that runs ANDPEOPLE. A CIMA qualified Management Accountant with international experience including The Daily Mail, Ted Baker and Innocent Drinks; he brings a wealth of knowledge and business experience to the ANDPEOPLE table. Always approaching from the position that accountants are business partners not gatekeepers, Shaun sees his role as empowering the team to best deliver on projects.
Shaun does not own a grey suit.
A South African native now calling the shores of Sydney home, Andrew is a born and bred brand guy with a family legacy in global brands and professional level sport. Andrew’s developed a vast skill set with over 10 years experience driving adidas Originals’ evolution in multiple markets with various strategic roles ranging from brand communications to product management to sales. With a strong belief in the power of storytelling, he can probably tell you everything you need to know about a pair of sneakers. And he’ll always emphasise that the truth is in the details! His global network and experience in building a brand and business from the ground up make him the perfect partner to drive the expansion of ANDPEOPLE in Australia.
Andrew once played tennis against Roger Federer. The score was 6-3 6-2.
An unabashed pop culture nerd, Andile heads up our Johannesburg office as a youth engagement strategist. Andile has dedicated a large amount of his twenties documenting, exploring and sharing authentic local youth culture through his blog Andile’s Bored Company, whilst during his three-year tenure as a researcher and strategist at Instant Grass, he amassed considerable insight into the hearts and minds of the African youth market for brands such as Red Bull Africa, Puma, Totalsports and Kaya FM.
Andile Watches Star Wars on a weekly basis.
Fresh out of studying, Robyn found us in her search for a place to complete her final year internship. It couldn’t have been a better match. After spending years defying the all-girls-school-norm as an avid participant in the Cape Town gig scene, Robyn is an expert on Cape Town’s underground culture. After school Robyn moved to New Zealand and worked as an interior designer before realising her passion for graphic design. Fast forward three years and Robyn completed her degree in Creative Brand Communications at Vega, being recognised as one of Cape Town’s top graduates by Design Times in 2014. Being the only real ‘Capetownian’ in the office, Robyn has her feet firmly planted in the local scene and has the skills to get things done.
Robyn is on the line.
Growing up in the Pretoria music scene, Nelis did what all good Pretoria kids do and hitched a ride to his first Oppikoppi at the tender age of 17. It was there that he first picked up a camera and discovered in documentation the perfect creative partner for his passion for music. While studying photography at TUT, Nelis showed a talent for filmmaking, which soon led him to touring the country with musical acts such as Haezer and Jax Panik and having his work featured by such respected voices on youth culture as Vice and The Berrics. With a collection of over 20 film cameras and an ever-expanding portfolio in both film and photography, Nelis has a passion for both the craft and art of making content that is shareable.
Nelis can rap in Afrikaans.
Making up one half of ANDPEOPLE Australia, Charmaine, affectionately known as ‘Char’, is the newest member of our growing team. Having cut her teeth at various PR agencies, she has built up a diverse and impressive portfolio of youth culture brands among the ranks of Red Bull, adidas, Monster, SOL REPUBLIC and Garage Entertainment. With an enviable knowledge and passion for sport, music and film culture, she has done her part in building these youth relevant scenes. Defiant in her belief that all brands have a creative side, she strives to connect them to the street through instigating relationships between them and the most ambitious youth influencers.
Charmaine thinks the remake of Point Break will not be the same without Keanu Reeves.
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