April 12, 2016 / 0 Comments

As part of the 4Afrika Initiative, Microsoft and Thesis Lifestyle – a street wear brand that promotes a lifestyle inspired by the diversity of urban life and art while creating a space that builds relationships between people of various backgrounds, have come together to #DoGreatThings.

Microsoft had an opportunity to tell a unique story about a South African business that has become a success with the assistance of Microsoft technology.

The 4Afrika Initiative focuses on three critical areas of the continent development – world-class skills, access and innovation, and because technology in Africa is primarily mobile, there was a natural collaboration with Microsoft Lumia South Africa and 4Afrika.

The campaign showcases how the Microsoft ecosystem enables a South African brand to do great things.

As the brainchild of ‘G’ and Wandile, Thesis has become highly successful as a local brand – encouraging a healthy lifestyle through running, cycling and other social elements.

A big shout to the homies, continuing to do great things!