adidas Originals Superstar Media Kits

adidas Originals Superstar Media Kits

adidas Originals re-launched the iconic Superstar silhouette in 2015. Since its launch in 1969 the shoe has become an original street icon, playing a vital role in the crossover of sport and the sidewalks that gave birth to street culture. To ensure the campaign message was delivered to key local media, adidas Australia commissioned ANDPEOPLE to create a media kit which reflected the premium nature of the product and one that brought to life the story of the iconic Superstar silhouette.

Key elements of the media kit included: bespoke packaging and campaign information, the history of the Superstar book, an exclusive pair of Superstar shoes and personalised messaging.