- South Africa
A local content series celebrating the meaning of colour. adicolor is a curated archive range from adidas Originals symbolizing sports and street culture remastered for the present.
We needed create a local content series to support the launch of the new adicolor range in South Africa, creating local relevance for this iconic product series in the minds of local youth but also driving commercial sell through.
Color is a medium for self expression, it represents or emotion, personality and identity. We wanted to celebrate this notion through allowing some of our most influential creators to interpret colour in their own way.
We collaborated with photographer Trevor Stuurman to create a compelling photo series featuring high profile actress and celebrity Amanda Du Pont entitled ‘We Are People of Colour’.
This series was supported by other colour interpretations by young local creators Dune Tilley, Ketu Malesa, Lindi Ngebeni, Zoliswa and TK Mogotsi.
Trevor Stuurman, Dune Tilley, Zoliswa Mbadu, Lindiwe Ngubeni, Tk Mogotsi, Ketumile Malesa