Parley is the space where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.
We curated a space where media, creators and athletes raised awareness about the beauty and fragility of our oceans.
The experience mapped out a narrative journey highlighting the visual beauty contained in our oceans, the threat we are facing as a humanity consumed by plastic waste and the solution that the brand is initiating by turning ocean plastic into high performance product.
An immersive audiovisual room projection mapped visuals by Coralmorphologic, and actual debris found at a nearby beach was displayed to showcase the threat we face on a local level.
Athlete and ambassador Ian Thorpe spoke to innovative solutions adidas are committed to spear heading with Parley. A unified goal. To protect and preserve the ocean. Spinning the problem into a solution. The threat into a thread.