Reebok Always Classic


You can’t confine a classic. It exists within countless attitudes and styles. Reebok Australia sought to shed light on local creatives who embody this ethos.

Emulating the term ‘Always Classic’, up and coming music artists including Tapz, Asta and Lastlings were featured in a campaign created for those who dare to show what it means to be Classic.

Launching the campaign in a gallery space, classic archive silhouettes from Reebok’s global HQ were displayed across an illustrated timeline spanning 60 years of the brand’s history.

Present and future models were presented on mirrored plinths, alongside framed imagery of the local artists and hand painted colour blocks to highlight key information.

A curated zine with exclusive artist interviews and content was also distributed at the event.

A separate room showcased the exclusive Reebok x P.E Nation collaboration with entertainment provided by DJ duo Polographia.

Jarrod Harrison