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Run Your Crew

2016

A unique and innovative urban running experience bringing the spirit of community running to life in Johannesburg.

In 2016 adidas launched adidas Runners, a global community running initiative with the aim of bringing people together through act of social running.

We were tasked with creating a unique and innovative running concept to celebrate the spirit of community running and recruit a mass audience into adidas Runners.

In South Africa crew running is still on a small scale, and relatively niche and exclusive. We wanted to give the people of Johannesburg an opportunity to experience the energy and spirit of running as a crew, by creating a unique and inclusive running experience.

Participants chose their 6-man crew, their distance and one of three different routes that diverged through the inner city streets of Johannesburg before finishing together at a high-energy block party.

The run ended with a high-energy block party, comprising 2x stages, and live performances from some of the country’s top live acts and DJ’s, together with a custom food market, bars, and stretch, charge and chill zones.

We hosted international crews from Berlin, LA and London, as well as adidas Runners from Berlin, Paris, London, Moscow, Stockholm and Tokyo. We also had support from the most established crews in SA, The Nine Four and Thesis Run Cru.

Credits:
​Robot.tv​, Bewilder, Nic Apostoli, Fabian Vettiger, Tyrone Bradley, Jake Levy, Regardt Botha, Lourens Smit, Andrew King, David Fisher, Nadine Van Zyl, Paul Michael Charles, Desmond Louw, Rob Wisniewski