The adicolor Studio
A 3 week artist’s residency hosted in Foot Locker's flagship Sydney store to launch the new adicolor apparel collection.
1 studio. 4 colours. 3 artists. Endless design possibilities.
Underpinned by collaboration, our semi permanent studio was built to house 3 local artists, each creating an exclusive customisation technique for any adicolor product purchased in store.
The roster included street artist John Kaye, tattooist Maddy Young and Georgia Hill who built a custom adidas typeface integrating three- stripes.