adidas — Our Originals

The energy, optimism and forward momentum of culture today doesn’t come from a select few. It’s built by many, shaped by communities, and driven by those pushing things forward in their own way. For over eight decades, adidas Originals has existed within these cultural spaces - not by defining them, but by moving alongside them. Its products have naturally crossed boundaries between music, fashion and street culture, becoming part of the fabric.

But in a landscape saturated with noise, the brand has an opportunity to reassert what makes it distinct. Under a new global platform for Originals, this project brings that idea to life by spotlighting the individuals and businesses shaping culture from the ground up.

Our Originals. An urban takeover that celebrates the idea that the sum of our parts is in fact greater than the whole. Collaborating with credible partners from hospitality to floristry, nail artists, photographers, animation studios and jewellery designers, we co-created a series of community events to celebrate their lasting contribution and impact they have had on the culture.