Andpeople

Chivas Regal — How We Rise

A woman in a red dress and gloves holds a red drink, looking up under a chandelier.

Chivas Regal

2024

How We Rise

Content, Experiential

The Chivas Workshops, hosted in collaboration with Regal Pioneers Geedup Co and Serwah Attafuah became the cornerstone of our strategy for Chivas Regal.

Across April 2024, we delivered two intimate sessions centred on each Pioneer’s craft, creating space for them to share both their creative process and real-world business insights with emerging entrepreneurs. The series transformed brand engagement into meaningful access, offering participants the opportunity to learn directly from leading voices shaping their industries.

Chivas Regal bottle on table
A Chivas Regal XV bottle and a red cocktail garnished with orange peel sit on a gold tray, with a jigger and cherries on a wooden table, against stained glass doors.
Three men, one standing in a letterman jacket and two seated, holding drinks in a luxurious wood-paneled room.
A bottle of Chivas Regal XV, a whisky decanter, and an ice bucket on a golden tray, next to a tall glass of whisky with lemon, on a wooden table.
Chivas Regal poster
Woman standing in front of bar
Man talking at table
Chivas Regal street posters
A man in a cap and hoodie sits in an armchair, facing two partially visible women. Behind him is a Chivas Regal display.
Hands hold an open notebook with handwritten notes.
A man wearing a fedora, glasses, and a black graphic t-shirt sits in front of a rack of black t-shirts, some branded "Chivas Regal."