Andpeople

adidas — Climacool

A group of young men in adidas sportswear laughing together in an elevator

adidas

2025

Climacool

Content, Experiential

The launch of adidas CLIMACOOL in the Pacific market was more than introducing a new silhouette. It was a chance to establish the franchise in the emerging soft tech category and position adidas and JD Sports at the forefront. Innovation in footwear only matters when culture moves with it, and CLIMACOOL reflects constant innovation while staying rooted in newness.

Three young men in adidas Originals tracksuits — red, white with blue accents, and black with red stripes — standing together against a concrete wall
Close-up of a figure in black trackpants wearing white adidas CLIMACOOL sneakers, seated on corrugated metal steps

Australia’s next generation of artists, DJs and collectives are redefining relevance and the campaign tapped into that energy, positioning adidas and JD Sports as catalysts for emerging talent and cultural moments. Content was raw, candid and voyeuristic, capturing collectives interacting across Sydney’s urban landscape, culminating in a hero motion piece that served as the campaign hype reel.

Motion-blurred close-up of white adidas CLIMACOOL sneakers worn with white socks and a black-striped sock band
A DJ in a CLIMACOOL-branded jersey performing inside the Wynyard Tunnels under purple stage lights, surrounded by a crowd filming on their phones

At the heart of the launch was a one-night-only music experience, transforming the Wynyard Tunnels into a CLIMACOOL-powered celebration. Across content, retail and experiential touchpoints, the campaign positioned the franchise defined not just by technology, but by the collective energy of those shaping the future.

Low, fisheye-style angle of a figure in red trackpants wearing white adidas CLIMACOOL sneakers inside a blue-lit tunnel event
Attendees toasting with Fellr cans while holding a CLIMACOOL-branded folding fan at the Wynyard Tunnels event
Detail shot of black adidas CLIMACOOL sneakers and three-stripe trackpants on the floor beside a red banner inside the tunnel venue
Wide view of the Wynyard Tunnels packed with crowd, stage lights beaming purple through the arched space
Cinematic low-light shot of the CLIMACOOL event entrance at Wynyard Station — a Drop Off Area sign, an adidas trefoil and a large illuminated CLIMACOOL logo glowing in the dark