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ASICS — GEL-Quantum 360

A young man in an ASICS jacket sits outside a neon-lit pizza shop at night with a JD Sports bag nearby

ASICS

2025

GEL-Quantum 360

Content

To mark the 10-year anniversary of the ASICS Gel-Quantum, this project shifts the focus away from nostalgia and towards the quiet momentum of the present. Through the everyday rhythm of emerging rapper Dibz, vignettes explore a grounded sense of presence and consistency that reflects the essence of ASICS, evolving over time while remaining firmly connected to the environments that shape you.

Seated figure in grey trackpants and white ASICS GEL-Quantum 360 trainers on a wooden bench, with a yellow JD Sports drawstring bag at their feet
Two friends greeting each other on the street in ASICS GEL-Quantum 360 shoes
Close-up of a seated figure wearing white ASICS GEL-Quantum 360 trainers

Supported by minimal, personal voiceover and layered with diegetic sound from his surroundings, the series builds an intimate portrait of place, routine and progression. This restrained approach allows the environment to speak as much as the subject, reinforcing a feeling of being embedded within the neighbourhood.

Night-time street scene with a figure perched on a milk crate in black ASICS trackpants and black GEL-Quantum 360 trainers, neon Open sign glowing in the background
Low-angle shot of two pairs of ASICS GEL-Quantum 360 shoes — black and white — worn by figures meeting on the footpath beneath a concrete overpass
Person in black ASICS GEL-Quantum 360 shoes sitting on a brick wall next to a row of mailboxes on a sunny suburban street
Street-level shot of legs and ASICS GEL-Quantum 360 shoes mid-stride
Group of friends in ASICS GEL-Quantum 360 shoes standing against a concrete pillar